Available for freelance projects

I build websites, apps & learning content that people actually use.

Flutter Developer • Web Developer • AI Solutions
Helping businesses build beautiful websites and mobile apps.

Hi, I'm Nidhi. For years I've been designing and shipping real products — from health apps to recipe hubs to kid-friendly learning sites. If you have an idea, I can turn it into something live, polished, and yours.

15+Live projects shipped
Web · iOS · AndroidPlatforms I build for
End‑to‑endDesign, build & launch — solo
Nidhi Matele — Flutter and web developer, working at a laptop surrounded by code, mobile and AI icons.
Shipped & live 1 / 15
About me

Engineer by training. Builder by habit.

I started my career as a software developer at a multinational engineering company in India, where I spent four years building production software on a professional engineering team. After moving to the USA, I kept my skills sharp the only way that really works — by building real things and shipping them.

I taught myself WordPress and built client websites. Then I learned Android Studio and shipped an Android app. To reach iPhone users I picked up Xcode and Swift. Finally I rebuilt everything in Flutter, so one codebase now serves both platforms — faster to build, cheaper for clients, identical on iOS and Android.

Today I take projects from first idea to live launch on my own — design, development, app store submission, and everything in between. IntelliEats, which I developed from my daughter's award-winning science fair idea, is live on both the App Store and Google Play, and BingoBEE (educational bingo for kids) and RemindIQ, a scan-to-reminders utility, are both now on the App Store too. I also have eight books published on Amazon and two more apps in development.

I also build websites to be found by AI agents, not just Google. As more people ask ChatGPT, Claude, and Perplexity for recommendations instead of searching, I make sure a site is structured so those systems can read it, understand it, and cite it.

Alongside my work, I've spent the last five years as a parent coach and volunteer in elementary, middle, and high schools — coaching Science Olympiad, mentoring science fair students, leading robotics and coding sessions, and serving as room parent. Teaching my own son math at home took him to 1st place nationally in Math Kangaroo, and the science fair project I mentored placed 1st at SEFMD. We've since published those methods as the Quick Math Tricks workbook series on Amazon, co-authored together. It's proof that the material I create actually works — and it taught me to explain technical ideas simply, which is exactly what clients want.

🏆

From award-winning idea to shipped app

IntelliEats began as my daughter's science fair idea — it won Grand Prize at the Science & Engineering Fair of Metro Detroit and State Merit at the 3M Young Scientist Challenge. I helped refine and research it, then built it into a real app now live on both stores.

🎯

Teaching that gets results

I taught my son math at home. He placed 1st nationally and 1st in state in Math Kangaroo, and has ranked top 15 nationally and top 5 in state for five years running — plus 1st place in his school's Math Olympiad. I also mentored his first science fair project, which placed 1st at SEFMD. We've since turned those methods into the Quick Math Tricks workbook series, published together on Amazon.

💡

Patent pending

Co-filed a patent application with my daughter for an original idea — currently pending.

🎓

5 years coaching

Science Olympiad coach, science fair mentor, robotics & coding coach, and room parent across elementary, middle, and high schools.

🛠️

My toolkit

FlutterDartAndroid StudioXcode / Swift WordPressHTML / CSS / JSAI solutionsApp Store & Play launch
What I do

Three things, done properly

Whether you need a website, a mobile app, or study material to sell, I handle it from first sketch to live launch.

🌐

Websites

Fast, modern, mobile-friendly websites — landing pages, business sites, and content hubs that look great and load quickly. Built SEO-ready and AI-ready from day one.

  • Landing pages
  • Business sites
  • SEO
  • AI crawl optimization
  • Responsive
📱

Mobile apps

iOS & Android apps built in Flutter — one codebase for both platforms, so you pay once and launch everywhere. I handle design, build, and store submission.

  • Flutter
  • iOS
  • Android
  • UI/UX design
  • Store launch
📚

Learning content & books

Study guides, workbooks, printables and books — clearly written, well-designed, and ready to sell. I have eight books published on Amazon, including a maths workbook series, and know the process end to end.

  • Study guides
  • Maths workbooks
  • Activity books
  • Printables
  • Amazon KDP
✦ Newer service

AI agent crawl optimization

Your customers don't only search Google any more — they ask ChatGPT, Claude, Gemini, and Perplexity. If those AI agents can't read your site properly, you simply don't get recommended.

I optimize websites so AI crawlers can find, understand, and cite your business — clean structured data, machine-readable content, proper schema markup, and crawler access rules.

🤖
Structured data & schema

So AI understands what you offer

📄
Machine-readable content

Clean semantic HTML, llms.txt, sitemaps

🔍
Crawler access rules

robots.txt tuned for AI agents

📈
Get cited, not skipped

Show up in AI answers about your industry

Selected work

Live projects you can try right now

Real, published products I designed and built myself — websites, apps on both stores, and books selling on Amazon. Click any card to see it live.

intelieats.com
IntelliEats
Live preview — click to open ↗
Open live ↗
Health & Food App

IntelliEats

A smart ingredient-analysis app that helps people make healthier food choices by understanding what's really in their food.

Product designWeb appResponsive UINutrition data
learnthebasics.org
Learn the Basics
Live preview — click to open ↗
Open live ↗
EdTech & Digital Products

Learn the Basics

A kid-friendly hub that teaches AI and machine learning through fun guides, diagrams, and practice questions — with premium printable study material sold online.

WebsiteEducational contentSEOPaid PDF products
bevegtoday.com
BeVegToday
Live preview — click to open ↗
Open live ↗
Recipe Platform

BeVegToday Recipe Hub

A clean, browsable vegetarian recipe hub designed to help people cook and eat more plant-based meals every day.

Web appContent designSearch & browseMobile-first
yupnri.com
YupNri
Live preview — click to open ↗
Open live ↗
Platform & Tools

YupNri

A complete companion platform for Non-Resident Indians — live exchange rates, NRI news, handy calculators, and community, serving users across 190+ countries.

Web platformLive data / ratesCalculatorsNewsletter
IntelliEats app — Eat Smart. Live Healthy. Premium ingredient detection for nut allergy, gluten, lactose, keto, vegetarian and vegan.
Live on both stores
iOS & Android App · Flutter

IntelliEats

Scan any food label and instantly see which ingredients matter. Built with OCR ingredient detection plus premium dietary filters for vegetarian, vegan, nut-free, gluten-free, lactose and keto. 5.0★ on the App Store.

🏆 Started as my daughter's science fair project — Grand Prize at SEFMD and State Merit at the 3M Young Scientist Challenge. I refined the research with her and developed it into the shipped app.

FlutterDartOCR / CameraiOS & AndroidStore launch
New — live on the App Store
iOS & iPad App · Education

BingoBEE: Educational Bingo

Classic bingo turned into a learning game — 11+ themed sets covering multiplication, division, science, geography, space, patterns and coding logic. Includes an interactive bingo caller and printable cards for classrooms and homeschool.

🎓 Built for teachers, homeschoolers and family game nights. Free to download, ages 4+.

FlutteriOS & iPadGame designIn-app purchasesPrintable exports
New — live on the App Store
iPhone & iPad App · Utilities

RemindIQ

Snap a photo of any school flyer, calendar or newsletter and RemindIQ reads it on-device — pulling out dates, no-school days, breaks, times and locations, and turning them straight into reminders. Includes voice add, priority levels and quiet hours.

🔒 Works entirely on your device — no account, no sign-up, no cloud sync.

FlutterOn-device OCRVoice inputNotificationsiOS & iPad
🚀
2 more apps
Currently in development
Coming soon
In development

Two new apps on the way

I'm actively building two more cross-platform apps in Flutter — same approach: one codebase, both stores, designed and shipped end-to-end.

FlutterCross-platformIn progress
Rainbow Village Friends coloring book cover with cartoon fox, bear, chick and frog under a rainbow.
On Amazon
Published Book

Rainbow Village Friends

A coloring and activity book for young children — original illustrations, puzzles, and creative pages designed to keep kids engaged away from screens.

IllustrationLayout & designKDP publishingKids 3–8
Epic Travel Adventure Journal for Kids cover with children exploring a treasure map, hot air balloon and castle.
On Amazon
Published Book

Epic Travel Adventure Journal for Kids

A guided journal that turns any family trip into a keepsake — prompts, drawing space, and memory pages that help kids record their adventures.

Content designInterior layoutKDP publishingKids & family
Travel Journal cover — Exploring, Dreaming, Doodling — with globe, plane, passport, camera and luggage.
On Amazon
Published Book

Travel Time — Kids Vacation Journal

A vacation journal built for younger travellers, with simple daily prompts and space for photos, tickets, and drawings from the trip.

Content designInterior layoutKDP publishingKids & family
Continuous Addition Tricks workbook cover — Quick Math Tricks series, ages 6+, 7 tricks and 70 puzzles, by Nidhi and Lakhith.
On Amazon
Math Workbook · Ages 6+

Continuous Addition Tricks

Book 1 of the Quick Math Tricks series. Seven step-by-step shortcuts for adding long lists of numbers mentally, reinforced with 70 practice problems, 2 final tests and complete answer keys. Great prep for Math Olympiad, AMC and CML.

✍️ Co-authored with my son Lakhith — the same methods behind his national Math Kangaroo results.

Curriculum designInterior layoutCover designAmazon KDP
Division Tricks workbook cover — Quick Math Tricks series, ages 8+, 18 tricks and 180 puzzles, by Nidhi and Lakhith.
On Amazon
Math Workbook · Ages 8+

Division Tricks

Book 2 of the Quick Math Tricks series. Eighteen divisibility and fast-division tricks — rules for 3, 4, 5, 6, 7, 8, 9, 11, 12 and 14 — with 180 practice problems, 2 final tests and full answer keys.

✍️ Co-authored with my son Lakhith. Built as prep for Math Kangaroo, Math Olympiad, AMC and CML.

Curriculum designInterior layoutCover designAmazon KDP
Squaring & Cubing workbook cover — Quick Math Tricks series, ages 8+, 10 tricks and 100 puzzles.
On Amazon
Math Workbook · Ages 8+

Squaring & Cubing

Ten mental shortcuts for squaring and cubing numbers in your head, with 100 practice puzzles, step-by-step worked examples and full answer keys.

✍️ Quick Math Tricks series · Great prep for Math Kangaroo, Math Olympiad, AMC and CML.

Curriculum designInterior layoutCover designAmazon KDP
Percentage Power workbook cover — Quick Math Tricks series, ages 8+, 9 tricks and 90 puzzles.
On Amazon
Math Workbook · Ages 8+

Percentage Power

Nine fast ways to work out percentages mentally — discounts, tips, increases and comparisons — with 90 practice puzzles and complete answer keys.

✍️ Quick Math Tricks series · Great prep for Math Kangaroo, Math Olympiad, AMC and CML.

Curriculum designInterior layoutCover designAmazon KDP
Multiplication Magic workbook cover — Quick Math Tricks series, ages 8+, 15 tricks and 150 puzzles.
On Amazon
Math Workbook · Ages 8+

Multiplication Magic

Fifteen lightning shortcuts for multiplying big numbers in your head, with 150 practice puzzles, worked step-by-step examples and complete answer keys.

✍️ Quick Math Tricks series · Great prep for Math Kangaroo, Math Olympiad, AMC and CML.

Curriculum designInterior layoutCover designAmazon KDP
Your project next?

Let's build yours

Have a website, app, or book in mind? I'd love to hear about it and see how I can help.

Get in touch →
Recognition

Reviewed, awarded, and proven

Published ratings for my own work, and judged awards for projects I mentored and built alongside my children.

★★★★★ 5.0 on the App Store
“Finally an app that makes reading ingredient labels easy! … I just scan the ingredient list, and within seconds the app highlights ingredients that may be worth avoiding. It doesn't just flag ingredients — it explains why, so I can make my own informed decisions. The OCR scanning is fast and accurate, and the interface is clean and easy to use.”
— App Store review, IntelliEats Read reviews on the App Store ↗
Projects I mentored & built with my children
🥇
Grand Prize — Science & Engineering Fair of Metro Detroit

My daughter's original idea, which I helped refine, research and develop — then built into the IntelliEats app you can download today.

🎖️
State Merit — 3M Young Scientist Challenge

State-level recognition for the same project.

💡
Patent application pending

Co-filed with my daughter for an original idea.

📐
1st nationally & in state — Math Kangaroo

My son's results from math I taught him at home. Top 15 nationally and top 5 in state, five years running.

🔬
1st place — SEFMD Science Fair

My son's first science fair project, which I mentored end to end.

I mentored and co-developed these projects — the awards belong to my children. What I bring to your project is the same thing I brought to theirs: turning a rough idea into something that actually works and ships.

How we'll work

Simple, clear, no surprises

You always know what's happening and what's next. No jargon, no confusion.

01

Chat

You tell me your idea and goals. I ask questions and suggest the best approach.

02

Plan & quote

I give you a clear scope, timeline, and a fair price before any work starts.

03

Build

I design and build it, sharing progress so you can give feedback along the way.

04

Launch

We go live. I make sure everything works and you know how to use it.

Packages

Pick a starting point

Every project is different, so I quote each one after a short conversation — no surprise costs, and you'll know the full price before any work begins.

🌐

Website

For businesses that need to be found and trusted online.

  • Custom design — no cookie-cutter templates
  • Fully mobile & tablet responsive
  • Up to 5 pages (more on request)
  • Contact form & enquiry setup
  • Basic SEO so Google can find you
  • Fast loading & accessible
  • Launch support + handover guide
Request a quote →
📚

Books & study material

Content that teaches — and is ready to sell.

  • Original written & visual content
  • Interior layout & cover design
  • Print-ready and digital formats
  • Amazon KDP publishing setup
  • Study guides, workbooks & printables
  • Age-appropriate, classroom-tested approach
  • Revisions until you're happy
Request a quote →
✦
Add-on: AI crawl optimization

Can be added to any website package, or done on your existing site — so ChatGPT, Claude, Gemini and Perplexity can find, understand and recommend your business.

Ask about it →
Common questions

Good to know before we start

Do you build apps for both iPhone and Android?

Yes. I build in Flutter, which means one codebase runs on both iOS and Android. It's faster to build and costs less than commissioning two separate apps, and the experience stays consistent across platforms. I also handle App Store and Google Play submission for you.

What is AI crawl optimization, and do I need it?

More and more people ask ChatGPT, Claude, Gemini or Perplexity for recommendations instead of searching Google. Those AI systems can only recommend businesses whose websites they can properly read and understand. AI crawl optimization — also called Generative Engine Optimization (GEO) or LLM Optimization — structures your site with schema markup, machine-readable content and correct crawler rules so you get cited in those answers instead of skipped. If your customers could plausibly ask an AI "who should I hire for this?", then yes, you need it.

How much does a website or app cost?

Every project is different, so I quote each one after a short conversation about what you actually need. You'll get a clear, fixed price and timeline before any work starts — no hourly surprises and no scope creep charges.

What's your experience?

I spent four years as a software developer at a multinational engineering company in India before moving to the USA. Since then I've shipped over ten live projects on my own: IntelliEats (rated 5.0★ on the App Store and live on Google Play), four websites, and eight books published on Amazon. You can try all of them from the work section above.

How long will my project take?

A straightforward website is usually a couple of weeks; an app depends heavily on the features you need. I'll give you a realistic timeline in the quote, and I share progress as I go so you're never wondering where things stand.

Do you work remotely?

Yes. I'm based in Michigan, USA and work with clients anywhere. Most projects run over email and WhatsApp, with calls whenever they're useful.

Let's talk

Have a project in mind?

Tell me a little about what you need — a website, an app, or study material. I'll get back to you quickly with ideas and next steps. No obligation.

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